MAGNERS NORTHERN IRELAND
Magners Waterfront Comedy Club Secures Three Year Deal
March 2009
Comedy is raising a glass to toast a major investment in comedy by Magners Irish Cider.
The Magners Waterfront Comedy Club has secured three great years of edgy contemporary comedy for a venue, which has already demonstrated its capacity to attract some of the biggest names on the national and international comedy circuits, as well as providing a launch pad for some notable local comic talents.
Over the last ten years stand up comedy has attracted packed houses at the Waterfront by providing such diverse acts as Billy Connolly, Jimmy Carr, Jack Dee, Lee Evans, Eddie Izzard, Peter Kay, Frank Skinner, Bill Bailey, Ardal O’Hanlon, Patrick Kielty and Colin Murphy.
Tim Husbands Managing Director Belfast Waterfront welcomed this latest investment in the arts from Magners Irish Cider, saying:
"Innovative programming has ensured Waterfront Comedy Club nights are some of the most dynamic and sought after events on the Northern Ireland entertainment scene – with a well earned reputation for showcasing the brightest comedy stars as well as the finest emerging talent. We are delighted to welcome Magners as our new sponsor and look forward to further developing Waterfront Comedy Club in partnership with them."
Magners is no stranger to comedy and the launch of the Magners Comedy club at the Waterfront reinforces the leading role it has played in nurturing comedy talent and delighting audiences right across Northern Ireland.
In Belfast Magners supports the legendary Comedy Club at the Empire and comedy at Queen’s Student Union.
Announcing details of the three-year comedy support deal for Belfast’s Waterfront Comedy Club Gavan Morris Magners Marketing Manager said:
"As a brand we know the importance of investing in success and we are delighted to bring that attitude to comedy with our substantial investment in stand up at Belfast’s Waterfront which has already proved its credentials as a home of comedy.
"The new Comedy Club at the Waterfront reinforces everything we have already been doing with comedy and brings another exciting dimension to our Province-wide programme.
The association will also give us an important showcase for our brand, complementing its association with relaxed sociability and craic.
Magners popularity and intrinsic quality has already secured for the brand a number one position as Northern Ireland’s top selling cider. A top brand demands the best of associations and that’s just what will be delivered with Magners Waterfront Comedy Club.
"We’re looking forward to seeing fans of stand-up (isn’t that everyone?) enjoying what promises to be a great programme, all rounded off with a sociable Magners over ice."
